The Team

      Vibrant mix of multicultural professionals selected from a cross section of media and marketing backgrounds at all tiers of the agency value chain..

     


    Rita
    Boustany

    Founder and patriarch of this progressive agency, she is a former journalist and combines journalism skills with the discipline of public relations and has 20 years of experience in publishing, advertising PR. Being in the region for a long time, she has extensive knowledge about the GCC markets.

    Under her professional guidance the agency has grown to become one of premier local agency in major areas of PR services. She has taken the company into new fields of PR wanting to diversify into new fields from her original speciality in business-to-business communications Since moving to the Gulf about 20 years back, she has managed to acquire the accounts of a broad range of international, regional and major PR clients, including Tiffany & Co., Ermenegildo Zegna, Givenchy, Roberto Coin, Paspaley Pearls, World Gold Council and Damas to name a few.

    She also has been the guiding force in dealing the advertising of DTCM and Dubai Shopping Festival. Her industry experience includes government, consumer retail and hospitality. Rita has also implemented crisis management support for many clients and is involved in the strategy development of various clients. She has a keen eye for detail and an appetite for organization and strategic planning. A Masters of Arts graduate in journalism from Lebanese University, Rita heads the PR Department. She speaks Arabic, English and French, publishes two titles on fashion and tourism and manages a team of 40 people.

    email: rita.boustany@tia.ae
    mobile: +971 50 6451254

     


    Fady
    Boustany

    An MBA from Bradford University, U.K. A BS in Business Marketing, Notre Dame University Over 10 years experience in the advertising and publishing business in the UAE Portfolio includes international brands in:

    Jewellery: Tiffany & Co. Carrera y Carrera
    Fashion brands: Hugo Boss, CK Jeans
    Hospitality: Coral International Hotels, Resorts & SPA, Second Cup
    Real Estate: Trident International Holdings, Landmark properties
    Tourism companies: the Dubai Department of Tourism, Planet Travel Tours & Cargo, Desert Adventures
    Others: Yamaha Music, Appella watches

    Extensive experience in buying and selling media in the region and in the international market.Wide experience in developing new business.

    email: fady.boustany@tia.ae
    mobile: +971 50 6523615


    Flor
    Pamintuan

    Public Relations Manager

    A graduate of Mass Communications from a state university in the Philippines, she has more than 15 years of experience in journalism and public relations. She manages the PR department and ensures successful, effective and timely delivery of each scope of work for the brands the Agency represents. She handles several accounts for the Agency from the hospitality, fashion, jewellery, real estate, furniture, travel and tourism industries. She oversees the entire PR campaign - from planning and budgeting up to final execution of all PR activities and strategies. In addition, her strong and excellent media relations with both English and Arabic media in the UAE and GCC ensure wider media coverage for the Clients.

    Email: pr3@tia.ae
    Mobile: +971 56 654 9450

    Creative TEAM