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EXPERTISE & SERVICES

Digital Marketing

Leverage Businesses

We consult clients on a wide spectrum of online advertising tactics, through a well defined strategic approach. We believe in connecting with our client’s audience in the right time and at the right place, and delivering information that appeals them through social media platforms, mobile apps, emails, web apps, search engines, websites/portals, or any other digital channel.

Cutting

Edge

OUR PROMISE

HONESTY, TRUST & TRANSPARENCY

1

Through a dedicated team who fully understand your business, UM will deliver best in class service’ to enhance your agency experience.

DATA DRIVEN SOLUTIONS

2

Your team of strategic planners will deliver ‘SMART plans’ and ‘innovative ideas’ by cutting through big and small data in real time.

DIGITAL @ HEART

3

We will think digital at every point of the process to ensure your brand remains relevant across tangible consumer moments.

HARD SAVINGS

4

Through buying at scale we promise to deliver hard and soft savings above and below the line.

INTEGRATED APPROACH

PROVIDING A HOLISTIC MEDIA SOLUTION FOR YOU

At the Idea agency, we aim to ensure that our clients’ needs come first, and our teams are designed specifically to deliver better outcomes. This integrated approach of ensuring digital, social, technology, content, and data is placed at the heart of our offerings to the client, as opposed to complex inefficient silos, allows simplicity in providing great media solutions.

Our Digital Media Offering

Programmatic Display

1

Through our in-house trading desk, we deliver precision targeting & re-targeting of the media and messages.

Video

2

We drive effective video planning to deliver both incremental reach for offline activity & drive engagement through online specific content.

PPC

3

We plan and optimize our PPC in real time based on KPIs merged with real human behavioral insights. We use people + best in class tools to do this at scale.

Non Programmatic Display

4

We deliver best-in-class rates, that when coupled with our strong industry partnerships and proprietary planning tools, give powerful results.

Mobile

5

Our specialist mobile department has access to the latest mobile media products plus technology to build powerful mobile media & content solutions.

Our Social Media Offering

Insights & Analytics

1

The perfect blend of the right people & best in class tools enabling the most effective use of data to create strategy & optimize performance.

Strategy

2

Prescribing the most effective platform, media & content approach based on sound insights & ideas.

Content & Creative

3

Creating & activating around defined content themes, in real time, integrating owned, earned + paid media.

Paid Media

4

Highly targeted & integrated ROI driven approach to content amplification.

Community Management

5

Facilitating and managing the conversation & measuring the engagement & impact with the audience.

Crisis Management

6

Online issues and crisis training, developing the correct escalation protocols & communication flows.

Performance Marketing | SEM & SEO

Paid Search

  • Audit your current market situation
  • Technology updates on the latest stack from google
  • Create and execute full SEM campaign from keyword planning to ROI reporting
  • Strategy and coordination

SEO

  • Health Check
  • Technical Optimization
  • Content Optimization
  • Link building
  • Blog writing
dynamic team of robust professionals

More Services

360°

We believe in giving 360° marketing and communications solutions to our clients who are looking for cost efficient ways to execute their communications plan.

Reach Us

For an expert media consult

We consult brands and help them to elevate trust in consumers and promote healthy engagement.