The Team

Nizar is a seasoned PR professional and is passionate about his work. He has over two decades of Public Relations & Journalism experience across various sectors such as retail, hospitality, public affairs, real estate, luxury brands, fashion and beauty, art and design. His expertise includes planning and executing effective media relations, message development, spokesperson positioning, and crisis communications along with stakeholder & community relations. Apart from this, Nizar oversees daily operations and tasks, including strategic planning, client servicing, content development, translations, and media relations & reporting.

Ayoub has a vast experience in the hospitality and marketing industry that has enabled his smooth transition into the Public Relations sector. He has intensive experience the latest share of voice and PR reporting software like Meltwater, Media Observer and Acumen.

Holding a BS degree in Business Management in Lebanon, Hoda continued her ambitious foray by working for renowned PR agencies and media houses in the UAE. Hoda managed various clients from both public and private sectors such as Al Ain Wildlife Park & Resort, UAE Moral Education, Sandooq Al Watan, Ithra Dubai and the Falcon City of Wonders, and many more in hospitality, health, environment, real estate, construction, banking, travel and tourism, fashion and lifestyle.

Umair is a highly driven Advertising & Marketing professional with nine years’ experience, and with a proven track record for first-class marketing management & client satisfaction. He lays high emphasis on utilizing the strengths of colleagues and creating a proactive environment, working towards the business needs, targets and organization goals. Nonetheless, Umair is a Brand Custodian who is operationally lead, versatile and a strategic thinker with a hands-on approach.

Being in love with words his whole life, Bassel is passionate about his career as a Senior Bilingual Copywriter and Content Strategist. After moving to the UAE, he continued his passion and gained experience working with multiple big names in the market and this led him to be honored with The UAE Holden Visa as an Author. His main passion is to make sure that every client’s content is produced correctly whether it is in English or Arabic. This mentality comes from his personal lifestyle because he has an obsession with details.

Aman possesses 13 years of experience and expertise in Integrated Performance Marketing. He has driven world-class marketing and media campaigns while creating innovative content. Aman worked closely with many globally recognized brands and vendors to ensure smooth delivery of work, and scalable and viral campaigns across digital networks and contemporary media. Optimized campaigns to deliver optimum performance for better results to gain client’s business efficacy.

Ibrahim is a creative geek with more than 12 years of experience in advertising, including branding, digital & desktop publishing and UI/UX design. He leads a team of Art Directors to develop marketing and advertising creatives for clients for the sole purpose of selling their products and services. Skilled in using Creative Cloud apps, Ibrahim produces visuals as per industry standards, creates workflow solutions and has successfully exceeded client expectations.

Ruben has more than 14 years of experience in Advertising Agency, his work is consisting of developing a campaign for various leading brands, Art directing, Photoshoot for campaign and event, Website Development, Re-Branding and Logo development, Magazine Layout, and passionate photographer with niche in fashion. HIPA finalist in 2016 in Nature Category, an accredited Formula 1 Photographer.

He has more than 8 years of experience in graphic design. Yasir is a creative person with deep knowledge of the latest design software and online resources. He has wide experience in working with various international brands corporate identity manuals and implementing layouts and designs as per the identity guidelines.