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The Team

Management

fady-boustany

Fady Boustany

Chief Contact Officer | Strategy

PR Team

Nizar Saab

Nizar Saab

Public Relations Director

Full Bio

Nizar is a seasoned PR professional and is passionate about his work. He has over two decades of Public Relations & Journalism experience across various sectors such as retail, hospitality, public affairs, real estate, luxury brands, fashion and beauty, art and design. His expertise includes planning and executing effective media relations, message development, spokesperson positioning, and crisis communications along with stakeholder & community relations. Apart from this, Nizar oversees daily operations and tasks, including strategic planning, client servicing, content development, translations, and media relations & reporting.

Abu

Abu Bakr Al Ani

PR Account Manager

Full Bio

Abu Bakr is an academic and skilled professional with a Master’s Degree from the American University of Sharjah. He has 15+ years of experience with a proven track record in copywriting, news editing, creative translation, simultaneous interpreting, corporate communication, content development, language teaching, and cultural advising, who has been constantly welcoming challenges, achieving and exceeding different high targets through hard work, insightful planning, and providing the highest levels of professionalism within the surrounding team and environment.

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Rayan Sheety

Account Manager

Full Bio

Rayan is a communication professional with a background in Public Relations and Social Media. He has worked on both sides of the media fence as an editor and an account manager and has demonstrated strong leadership and adaptability in handling multiple clients across different markets including but, not limited to healthcare, consumer, luxury, retail, tech, and government/tourism. In addition to managing various accounts, he is an avid writer able to use media expertise and specific jargon related to field/demographic as tools to draft engaging and relevant content that relay targeted messaging to specific customer bases. His portfolio of work includes high-profile clientele such as Atlantis, Majid Al Futtaim, Ajman Tourism Development Department, Emirates Hospital Group, AstraZeneca, Pfizer, Splenda, Rivoli Group, Philips, Landmark, Namshi, and Lulu Lemon to name a few.

Ayoub El Achouri

Ayoub El Achouri

PR Asst. | Reporting & Monitoring

Full Bio

Ayoub has a vast experience in the hospitality and marketing industry that has enabled his smooth transition into the Public Relations sector. He has intensive experience the latest share of voice and PR reporting software like Meltwater, Media Observer and Acumen.

Client Servicing

Umair Ahmed

Umair Ahmed

Group Account Director

Full Bio

Umair is a highly driven Advertising & Marketing professional with nine years’ experience, and with a proven track record for first-class marketing management & client satisfaction. He lays high emphasis on utilizing the strengths of colleagues and creating a proactive environment, working towards the business needs, targets and organization goals. Nonetheless, Umair is a Brand Custodian who is operationally lead, versatile and a strategic thinker with a hands-on approach.

Faris Ijaz

Faris Ijaz

Digital Account Manager

Full Bio

A digital enthusiast, Faris has over 8 years of experience under his belt. Certified in Google AdWords and Google Digital Garage, Faris handles a diverse portfolio of Regional as well as International clientele. Having a knack for eye catching designs Faris runs successful Social Media and Digital campaigns, he can prepare and implement innovative digital marketing strategies to optimize ROI by increasing customer acquisition at reduced acquisition cost.

Creative Team

Ibrahim Hajo

Ibrahim Hajo

Creative Director

Full Bio

Ibrahim is a creative geek with more than 12 years of experience in advertising, including branding, digital & desktop publishing and UI/UX design. He leads a team of Art Directors to develop marketing and advertising creatives for clients for the sole purpose of selling their products and services. Skilled in using Creative Cloud apps, Ibrahim produces visuals as per industry standards, creates workflow solutions and has successfully exceeded client expectations.

Ruben Mirabel

Ruben Mirabel

Senior Art Director

Full Bio

Ruben has more than 14 years of experience in Advertising Agency, his work is consisting of developing a campaign for various leading brands, Art directing, Photoshoot for campaign and event, Website Development, Re-Branding and Logo development, Magazine Layout, and passionate photographer with niche in fashion. HIPA finalist in 2016 in Nature Category, an accredited Formula 1 Photographer.

Yasir Ahmed

Yasir Ahmed

Art Director

Full Bio

He has more than 8 years of experience in graphic design. Yasir is a creative person with deep knowledge of the latest design software and online resources. He has wide experience in working with various international brands corporate identity manuals and implementing layouts and designs as per the identity guidelines.